INFO

Amber McDonald is a visual creative who has spent much of the last 6 years working with teams to develop New Business pitches. Building on +12 years of doing Art Direction for TV commercials (and other fun and exciting creative experiences) she was drawn to understand "the why" behind the decisions and believes a firm grasp of business considerations positively affects visual communication.

Trusted by Luxury brands, Agencies, and Fortune 500 companies. Amber is equally adept at simplifying complex information with clean on-brand design as enjoying the freedom and challenge of making a new Look & Feel. Depending on the project and team needs Amber can flow between the presentation design, copy edits and proofreading, truncate text to infographics, creating visual content and mockups, image research, mood boards and reference images, additional visual print, digital, and motion assets, or assist in developing the narrative.

Driven by a desire to understand and connect Amber applies this to the way she approaches Design (how will this connect to the end user) and Collaboration with multiple stakeholders (what are we saying, how do we say it). Every client and team has a different value system, aesthetic considerations, and timeline. Amber enjoys discovering the drivers with grace, a playful attitude, and a decent playlist.

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She also does Director Treatments for commercials and film, Photography & Video, and Projection Mapping (Oslo won a Tony for Best Play). Has led remote creative teams and once upon a time dropped out of a Math and Management degree to photograph bands.

Currently learning about accessibility in design. Inclusivity and equality is more than skin,

normalize DE&I supporting neuro-diversity in all aspects of business and creative.

LON > LA > NY

Photography Portfolio

ambermcdonald.net