Amber McDonald

INFO

Amber McDonald is a visual creative who has spent much of the last 6 years working with teams to develop New Business pitches. Building on +12 years of doing Art Direction for TV commercials (and other fun and exciting creative experiences) she was drawn to understand "the why" behind the decisions and believes a firm grasp of business considerations positively affects visual communication.


Trusted by Luxury brands, Agencies, and Fortune 500 companies. Amber is equally adept at simplifying complex information with clean on-brand design as enjoying the freedom and challenge of making a new Look & Feel. Depending on the project and team needs Amber can flow between the presentation design, copy edits and proofreading, truncate text to infographics, creating visual content and mockups, image research, mood boards and reference images, additional visual print, digital, and motion assets, or assist in developing the narrative.


Driven by a desire to understand and connect Amber applies this to the way she approaches Design (how will this connect to the end user) and Collaboration with multiple stakeholders (what are we saying, how do we say it). Every client and team has a different value system, aesthetic considerations, and timeline. Amber enjoys discovering the drivers with grace, a playful attitude, and a decent playlist.




-


She also does Director Treatments for commercials and film, Photography & Video, and Projection Mapping (Oslo won a Tony for Best Play). Has led remote creative teams and once upon a time dropped out of a Math and Management degree to photograph bands.


Currently learning about accessibility in design. Inclusivity and equality is more than skin,

normalize DE&I supporting neuro-diversity in all aspects of business and creative.


LON > LA > NY



Photography Portfolio

ambermcdonald.net


COMPANIES

Animals

Anonymous Content

Bob Industries

Brickyard

Compete to Create

Comply Advantage

dentsu

dentsuMcGarryBowen

Designit

Disney

Equinox

FCB

Finding Mastery

FUSE Media

George P. Johnson

IBM

IPG

Knack

M:Booth

M.A.C. Cosmetics

Marina Maher Communications

McCann

Merkley + Partners

Nomobo

Omnicom

Picture Farm

Porter Novelli

Rabbit

Residency Content

Saks 5th Ave

Strawberry Frog

Tempest

TMRW

TOM FORD BEAUTY

Timothy Bird Studios

Universal McCann

WeWork

Zeno Group

360i

59 Productions



BRANDS

ADT

Aperol

Annovera

American Express

Ameritrade

Autozone

Bakkt

BMW

Boston Beer Company

Brown Foreman

Campari

Casper

Cathay Pacific

Charles Schwab

Coca Cola

Clorox

Cox

Electronic Music Awards

Facebook Gaming

Frontier

Fuji Instax

Hulu

iHop

Lego Star Wars

L’Oreal

Lux

Luxury travel

M.A.C. Cosmetics

Marcus Goldman Sachs

Medical

Michelob Ultra

Mini

NARS

Nike

Nissan

Nivea

Olay

Pimco

ProForm

Poise

Publix

Sassoon

Subway

TikTok

TOM FORD BEAUTY

Toyota

Travel region

Walmart

Zillow

Zwilling


PROJECTS

PRESENTATIONS

Brand Strategy

Regional Presentations

Product Pipeline Presentations

Educational materials

New Business pitch

RFP / RFI

Tissue -> Chemistry -> Final

Marketing Reports

Marketing Strategy

Social Strategy

Sales decks

Investor Deck

B2B Communications

Internal Presentations

Live Events

Digital Events


ART DIRECTION

Animation

Social Media

Brands

Rapid Prototypes


CREATIVE ASSETS

Image crop grids

Video crops

GIFs

Design


PROJECTION MAPPING

- content management

- co-ordinate remote animators

- visual direction

- animation

Theme Park Show

Cruise Ships Show

Opera

Broadway musical

Live Theater


DIRECTOR TREATMENTS

Commercials

Music Video

Short Film

Episodic

Film